LMS
eTeacher
AI Tutor
EdTech
WHERE THE JOURNEY BEGINS
eTeacher Group is a world-leading EdTech company specializing in high-quality, live education through a fully responsive online platform. The group operates several international brands, most notably in the fields of Biblical studies, languages, and Jewish heritage. By connecting students worldwide with expert instructors, eTeacher bridges the gap between ancient traditions and modern
digital learning.
eTeacher Group is a world-leading EdTech company specializing in high-quality, live education through a fully responsive online platform. The group operates several international brands, most notably in the fields of Biblical studies, languages, and Jewish heritage. By connecting students worldwide with expert instructors, eTeacher bridges the gap between ancient traditions and modern
digital learning.
Back in 2024, right as the AI boom was shaping the product world, eTeacher's Product Manager and I teamed up to introduce a game-changing feature: an new AI Tutor named Rosie. And that’s where the real fun began!
Numbers and users are talking
The impact of the new AI-driven practice system was felt immediately after launch, with high engagement rates and enthusiastic feedback from the community. Integrated into a global ecosystem of 200,000 active users, the AI tutor quickly became a core component of the learning journey.
4,000+
Practicing Students
Adopted the AI tutor shortly after launch.
4,000+
Practicing Students
Adopted the AI tutor shortly after launch.
19,000+
Practice Sessions
Users aren't just trying it - they are coming back.
13 min
Average Chat Duration
Indicates deep engagement.
70%
Completion Rate
The flow is clear enough to finish a full unit.
1,000+
Podcast Listeners
After 2 month of publishing the feature
Users says:
Users says:
Muy bueno, adelante buen trabajo! (Very good, keep up the good work!)
This will be a great additional help. Thanks!
This will be a great additional help. Thanks!
Explanation is excellent, just trying to grasp it all in theory.
Explanation is excellent, just trying to grasp it all in theory.
Love this – Appreciate these podcasts, thanks
Love this – Appreciate these podcasts, thanks
Understand the user
The challenge was creating a single design language versatile enough to visually engage a 10-year-old child learning a language, and a 60-year-old priest studying Biblical Hebrew. The platform operates several different schools for various fields of study.
School
Target Audience
Geography
Occupation
Age Group
Global Jewish community, culture lovers
US & Global
Students, techies, expats
20 - 50
Target Audience
Global Jewish community, culture lovers
Geography
US & Global
Occupation
Students, techies, expats
Age Group
20 - 50
Heritage seekers, clergy, history enthusiasts
US & Latin America
Retirees, students, leaders
55 - 80
Target Audience
Heritage seekers, clergy, history enthusiasts
Geography
US & Latin America
Occupation
Retirees, students, leaders
Age Group
55 - 80
English studies
Kids & school students learning through play
Israel & Asia
Students
7 - 17
English studies
Target Audience
Kids & school students learning through play
Geography
Israel & Asia
Occupation
Students
Age Group
7 - 17
Coding and creative courses
Global Jewish community, culture lovers
US & Global
Students, techies, expats
20 - 50
Coding and creative courses
Target Audience
Global Jewish community, culture lovers
Geography
US & Global
Occupation
Students, techies, expats
Age Group
20 - 50
Let There Be Colors
I needed to create a visual language for the AI tutor that feels consistent with the existing brand yet distinct. I took the brand’s primary blue and blended it with their purple (which is associated with AI systems) to create a gradient. This adds a fun vibe to the learning atmosphere and signals a shift in mood for free practice.
eteacher colors
Ai tutor colors
The Birth of Rosie
It all started with Rosie. While the internal AI team developed the characters' personalities and assets, the UX challenge was designing with the future in mind. I focused on architecting a highly scalable component system to ensure seamless integration of these new AI personalities. As the project evolved, this structural flexibility allowed us to smoothly bring the rest of the characters to life within the platform.
Solutions
The Art of
Attracting Users
Introducing users to new features requires a delicate balance, it needs to be slightly disruptive to the regular flow to catch the eye, but not so much that it becomes annoying. It must be inviting enough to encourage users to click and explore something they didn’t even know they needed. Here, I wanted to showcase how we seamlessly integrated this new feature into an existing system.
HOW WE made OUR USERS FALL IN LOVE
I believe one of the most important things for learners (especially younger ones) is building an emotional connection. To drive that curiosity, I designed a custom set of assets in Illustrator and animated them in After Effects. These interactive rollover animations serve as a powerful tool to grab attention, enrich hover states, and get users excited to click and practice.
Designing for Behavioral Loop
Long-term learning requires sustained motivation, but it also demands flexibility. Since this is an optional practice space, I designed a non-linear carousel rather than a rigid progress bar. It gives students the option to replay past tasks or skip between freshly unlocked units (which can open in pairs), while using visual cues like displaying the total 30 milestones for motivation and orientation, and highlighting unit 4 as the newest active challenge - to maintain a clear sense of progression.
Designing for Behavioral Loop
Long-term learning requires sustained motivation, but it also demands flexibility. Since this is an optional practice space, I designed a non-linear carousel rather than a rigid progress bar. It gives students the option to replay past tasks or skip between freshly unlocked units (which can open in pairs), while using visual cues like displaying the total 30 milestones for motivation and orientation, and highlighting unit 4 as the newest active challenge - to maintain a clear sense of progression.
Designing for Behavioral Loop
Long-term learning requires sustained motivation, but it also demands flexibility. Since this is an optional practice space, I designed a non-linear carousel rather than a rigid progress bar. It gives students the option to replay past tasks or skip between freshly unlocked units (which can open in pairs), while using visual cues like displaying the total 30 milestones for motivation and orientation, and highlighting unit 4 as the newest active challenge - to maintain a clear sense of progression.
Yalla, start practice
One of the most engaging exercises I designed is the voice practice for words and sentences. My goal was to keep the experience as clear and visual as possible. One of the key features is the Usage Tip, which helps students understand how to integrate slang and specific words into everyday conversation. Providing this context accelerates the student’s ability to grasp the nuances of a new language in a fun and practical way.
Yalla, start practice
One of the most engaging exercises I designed is the voice practice for words and sentences. My goal was to keep the experience as clear and visual as possible. One of the key features is the Usage Tip, which helps students understand how to integrate slang and specific words into everyday conversation. Providing this context accelerates the student’s ability to grasp the nuances of a new language in a fun and practical way.
Yalla, start practice
One of the most engaging exercises I designed is the voice practice for words and sentences. My goal was to keep the experience as clear and visual as possible. One of the key features is the Usage Tip, which helps students understand how to integrate slang and specific words into everyday conversation. Providing this context accelerates the student’s ability to grasp the nuances of a new language in a fun and practical way.
A sneak peek: Desktop and mobile flows
Desktop
Mobile
Time flies when you’re having fun, right? :)
Time flies when you’re having fun, right? :)
Time flies when you’re having fun, right? :)
Looking to work with a Product Designer who makes the process both fun and efficient? Let’s talk!
Looking to work with a Product Designer who makes the process both fun and efficient? Let’s talk!
contact me
LMS
eTeacher
AI Tutor
EdTech
WHERE THE JOURNEY BEGINS
eTeacher Group is a world-leading EdTech company specializing in high-quality, live education through a fully responsive online platform. The group operates several international brands, most notably in the fields of Biblical studies, languages, and Jewish heritage. By connecting students worldwide with expert instructors, eTeacher bridges the gap between ancient traditions and modern
digital learning.
eTeacher Group is a world-leading EdTech company specializing in high-quality, live education through a fully responsive online platform. The group operates several international brands, most notably in the fields of Biblical studies, languages, and Jewish heritage. By connecting students worldwide with expert instructors, eTeacher bridges the gap between ancient traditions and modern
digital learning.
Back in 2024, right as the AI boom was shaping the product world, eTeacher's Product Manager and I teamed up to introduce a game-changing feature: an new AI Tutor named Rosie. And that’s where the real fun began!
Numbers and users are talking
The impact of the new AI-driven practice system was felt immediately after launch, with high engagement rates and enthusiastic feedback from the community. Integrated into a global ecosystem of 200,000 active users, the AI tutor quickly became a core component of the learning journey.
4,000+
Practicing Students
Adopted the AI tutor shortly after launch.
4,000+
Practicing Students
Adopted the AI tutor shortly after launch.
19,000+
Practice Sessions
Users aren't just trying it - they are coming back.
13 min
Average Chat Duration
Indicates deep engagement.
70%
Completion Rate
The flow is clear enough to finish a full unit.
1,000+
Podcast Listeners
After 2 month of publishing the feature
Users says:
Users says:
Muy bueno, adelante buen trabajo! (Very good, keep up the good work!)
This will be a great additional help. Thanks!
This will be a great additional help. Thanks!
Explanation is excellent, just trying to grasp it all in theory.
Explanation is excellent, just trying to grasp it all in theory.
Love this – Appreciate these podcasts, thanks
Love this – Appreciate these podcasts, thanks
Understand the user
The challenge was creating a single design language versatile enough to visually engage a 10-year-old child learning a language, and a 60-year-old priest studying Biblical Hebrew. The platform operates several different schools for various fields of study.
School
Target Audience
Geography
Occupation
Age Group
Global Jewish community, culture lovers
US & Global
Students, techies, expats
20 - 50
Target Audience
Global Jewish community, culture lovers
Geography
US & Global
Occupation
Students, techies, expats
Age Group
20 - 50
Heritage seekers, clergy, history enthusiasts
US & Latin America
Retirees, students, leaders
55 - 80
Target Audience
Heritage seekers, clergy, history enthusiasts
Geography
US & Latin America
Occupation
Retirees, students, leaders
Age Group
55 - 80
English studies
Kids & school students learning through play
Israel & Asia
Students
7 - 17
English studies
Target Audience
Kids & school students learning through play
Geography
Israel & Asia
Occupation
Students
Age Group
7 - 17
Coding and creative courses
Global Jewish community, culture lovers
US & Global
Students, techies, expats
20 - 50
Coding and creative courses
Target Audience
Global Jewish community, culture lovers
Geography
US & Global
Occupation
Students, techies, expats
Age Group
20 - 50
Let There Be Colors
I needed to create a visual language for the AI tutor that feels consistent with the existing brand yet distinct. I took the brand’s primary blue and blended it with their purple (which is associated with AI systems) to create a gradient. This adds a fun vibe to the learning atmosphere and signals a shift in mood for free practice.
eteacher colors
Ai tutor colors
The Birth of Rosie
It all started with Rosie. While the internal AI team developed the characters' personalities and assets, the UX challenge was designing with the future in mind. I focused on architecting a highly scalable component system to ensure seamless integration of these new AI personalities. As the project evolved, this structural flexibility allowed us to smoothly bring the rest of the characters to life within the platform.
Solutions
The Art of
Attracting Users
Introducing users to new features requires a delicate balance, it needs to be slightly disruptive to the regular flow to catch the eye, but not so much that it becomes annoying. It must be inviting enough to encourage users to click and explore something they didn’t even know they needed. Here, I wanted to showcase how we seamlessly integrated this new feature into an existing system.
HOW WE made OUR USERS FALL IN LOVE
I believe one of the most important things for learners (especially younger ones) is building an emotional connection. To drive that curiosity, I designed a custom set of assets in Illustrator and animated them in After Effects. These interactive rollover animations serve as a powerful tool to grab attention, enrich hover states, and get users excited to click and practice.
Designing for Behavioral Loop
Long-term learning requires sustained motivation, but it also demands flexibility. Since this is an optional practice space, I designed a non-linear carousel rather than a rigid progress bar. It gives students the option to replay past tasks or skip between freshly unlocked units (which can open in pairs), while using visual cues like displaying the total 30 milestones for motivation and orientation, and highlighting unit 4 as the newest active challenge - to maintain a clear sense of progression.
Designing for Behavioral Loop
Long-term learning requires sustained motivation, but it also demands flexibility. Since this is an optional practice space, I designed a non-linear carousel rather than a rigid progress bar. It gives students the option to replay past tasks or skip between freshly unlocked units (which can open in pairs), while using visual cues like displaying the total 30 milestones for motivation and orientation, and highlighting unit 4 as the newest active challenge - to maintain a clear sense of progression.
Designing for Behavioral Loop
Long-term learning requires sustained motivation, but it also demands flexibility. Since this is an optional practice space, I designed a non-linear carousel rather than a rigid progress bar. It gives students the option to replay past tasks or skip between freshly unlocked units (which can open in pairs), while using visual cues like displaying the total 30 milestones for motivation and orientation, and highlighting unit 4 as the newest active challenge - to maintain a clear sense of progression.
Yalla, start practice
One of the most engaging exercises I designed is the voice practice for words and sentences. My goal was to keep the experience as clear and visual as possible. One of the key features is the Usage Tip, which helps students understand how to integrate slang and specific words into everyday conversation. Providing this context accelerates the student’s ability to grasp the nuances of a new language in a fun and practical way.
Yalla, start practice
One of the most engaging exercises I designed is the voice practice for words and sentences. My goal was to keep the experience as clear and visual as possible. One of the key features is the Usage Tip, which helps students understand how to integrate slang and specific words into everyday conversation. Providing this context accelerates the student’s ability to grasp the nuances of a new language in a fun and practical way.
Yalla, start practice
One of the most engaging exercises I designed is the voice practice for words and sentences. My goal was to keep the experience as clear and visual as possible. One of the key features is the Usage Tip, which helps students understand how to integrate slang and specific words into everyday conversation. Providing this context accelerates the student’s ability to grasp the nuances of a new language in a fun and practical way.
A sneak peek: Desktop and mobile flows
Desktop
Mobile
Time flies when you’re having fun, right? :)
Time flies when you’re having fun, right? :)
Time flies when you’re having fun, right? :)
Looking to work with a Product Designer who makes the process both fun and efficient? Let’s talk!
Looking to work with a Product Designer who makes the process both fun and efficient? Let’s talk!
contact me
LMS
eTeacher
AI Tutor
EdTech
WHERE THE JOURNEY BEGINS
eTeacher Group is a world-leading EdTech company specializing in high-quality, live education through a fully responsive online platform. The group operates several international brands, most notably in the fields of Biblical studies, languages, and Jewish heritage. By connecting students worldwide with expert instructors, eTeacher bridges the gap between ancient traditions and modern
digital learning.
eTeacher Group is a world-leading EdTech company specializing in high-quality, live education through a fully responsive online platform. The group operates several international brands, most notably in the fields of Biblical studies, languages, and Jewish heritage. By connecting students worldwide with expert instructors, eTeacher bridges the gap between ancient traditions and modern
digital learning.
Back in 2024, right as the AI boom was shaping the product world, eTeacher's Product Manager and I teamed up to introduce a game-changing feature: an new AI Tutor named Rosie. And that’s where the real fun began!
Numbers and users are talking
The impact of the new AI-driven practice system was felt immediately after launch, with high engagement rates and enthusiastic feedback from the community. Integrated into a global ecosystem of 200,000 active users, the AI tutor quickly became a core component of the learning journey.
4,000+
Practicing Students
Adopted the AI tutor shortly after launch.
4,000+
Practicing Students
Adopted the AI tutor shortly after launch.
19,000+
Practice Sessions
Users aren't just trying it - they are coming back.
13 min
Average Chat Duration
Indicates deep engagement.
70%
Completion Rate
The flow is clear enough to finish a full unit.
1,000+
Podcast Listeners
After 2 month of publishing the feature
Users says:
Users says:
Muy bueno, adelante buen trabajo! (Very good, keep up the good work!)
This will be a great additional help. Thanks!
This will be a great additional help. Thanks!
Explanation is excellent, just trying to grasp it all in theory.
Explanation is excellent, just trying to grasp it all in theory.
Love this – Appreciate these podcasts, thanks
Love this – Appreciate these podcasts, thanks
Understand the user
The challenge was creating a single design language versatile enough to visually engage a 10-year-old child learning a language, and a 60-year-old priest studying Biblical Hebrew. The platform operates several different schools for various fields of study.
School
Target Audience
Geography
Occupation
Age Group
Global Jewish community, culture lovers
US & Global
Students, techies, expats
20 - 50
Target Audience
Global Jewish community, culture lovers
Geography
US & Global
Occupation
Students, techies, expats
Age Group
20 - 50
Heritage seekers, clergy, history enthusiasts
US & Latin America
Retirees, students, leaders
55 - 80
Target Audience
Heritage seekers, clergy, history enthusiasts
Geography
US & Latin America
Occupation
Retirees, students, leaders
Age Group
55 - 80
English studies
Kids & school students learning through play
Israel & Asia
Students
7 - 17
English studies
Target Audience
Kids & school students learning through play
Geography
Israel & Asia
Occupation
Students
Age Group
7 - 17
Coding and creative courses
Global Jewish community, culture lovers
US & Global
Students, techies, expats
20 - 50
Coding and creative courses
Target Audience
Global Jewish community, culture lovers
Geography
US & Global
Occupation
Students, techies, expats
Age Group
20 - 50
Let There Be Colors
I needed to create a visual language for the AI tutor that feels consistent with the existing brand yet distinct. I took the brand’s primary blue and blended it with their purple (which is associated with AI systems) to create a gradient. This adds a fun vibe to the learning atmosphere and signals a shift in mood for free practice.
eteacher colors
Ai tutor colors
The Birth of Rosie
It all started with Rosie. While the internal AI team developed the characters' personalities and assets, the UX challenge was designing with the future in mind. I focused on architecting a highly scalable component system to ensure seamless integration of these new AI personalities. As the project evolved, this structural flexibility allowed us to smoothly bring the rest of the characters to life within the platform.
Solutions
The Art of
Attracting Users
Introducing users to new features requires a delicate balance, it needs to be slightly disruptive to the regular flow to catch the eye, but not so much that it becomes annoying. It must be inviting enough to encourage users to click and explore something they didn’t even know they needed. Here, I wanted to showcase how we seamlessly integrated this new feature into an existing system.
HOW WE made OUR USERS FALL IN LOVE
I believe one of the most important things for learners (especially younger ones) is building an emotional connection. To drive that curiosity, I designed a custom set of assets in Illustrator and animated them in After Effects. These interactive rollover animations serve as a powerful tool to grab attention, enrich hover states, and get users excited to click and practice.
Designing for Behavioral Loop
Long-term learning requires sustained motivation, but it also demands flexibility. Since this is an optional practice space, I designed a non-linear carousel rather than a rigid progress bar. It gives students the option to replay past tasks or skip between freshly unlocked units (which can open in pairs), while using visual cues like displaying the total 30 milestones for motivation and orientation, and highlighting unit 4 as the newest active challenge - to maintain a clear sense of progression.
Designing for Behavioral Loop
Long-term learning requires sustained motivation, but it also demands flexibility. Since this is an optional practice space, I designed a non-linear carousel rather than a rigid progress bar. It gives students the option to replay past tasks or skip between freshly unlocked units (which can open in pairs), while using visual cues like displaying the total 30 milestones for motivation and orientation, and highlighting unit 4 as the newest active challenge - to maintain a clear sense of progression.
Designing for Behavioral Loop
Long-term learning requires sustained motivation, but it also demands flexibility. Since this is an optional practice space, I designed a non-linear carousel rather than a rigid progress bar. It gives students the option to replay past tasks or skip between freshly unlocked units (which can open in pairs), while using visual cues like displaying the total 30 milestones for motivation and orientation, and highlighting unit 4 as the newest active challenge - to maintain a clear sense of progression.
Yalla, start practice
One of the most engaging exercises I designed is the voice practice for words and sentences. My goal was to keep the experience as clear and visual as possible. One of the key features is the Usage Tip, which helps students understand how to integrate slang and specific words into everyday conversation. Providing this context accelerates the student’s ability to grasp the nuances of a new language in a fun and practical way.
Yalla, start practice
One of the most engaging exercises I designed is the voice practice for words and sentences. My goal was to keep the experience as clear and visual as possible. One of the key features is the Usage Tip, which helps students understand how to integrate slang and specific words into everyday conversation. Providing this context accelerates the student’s ability to grasp the nuances of a new language in a fun and practical way.
Yalla, start practice
One of the most engaging exercises I designed is the voice practice for words and sentences. My goal was to keep the experience as clear and visual as possible. One of the key features is the Usage Tip, which helps students understand how to integrate slang and specific words into everyday conversation. Providing this context accelerates the student’s ability to grasp the nuances of a new language in a fun and practical way.
A sneak peek: Desktop and mobile flows
Desktop
Mobile
Time flies when you’re having fun, right? :)
Time flies when you’re having fun, right? :)
Time flies when you’re having fun, right? :)
Looking to work with a Product Designer who makes the process both fun and efficient? Let’s talk!
Looking to work with a Product Designer who makes the process both fun and efficient? Let’s talk!
contact me